
The poster has lots of negative space around the image so your eye is automatically drawn to the main image. The white colour give a professional simple look, with the simple black and red texts. The main image is Zac Efron who is the USP. Efron is dressed in casual clothing completed with a pair a sunglasses representing him as cool. Around his ankles is a pair of trousers and a shirt which looks as if they have fallen of him. He also has a tie around his neck. This gives a sense of a tranformation from where the clothing is on his body like it was a suit which has come of reveling a iner-person (17). This is also supported by the title of the film, and the tag line for the film 'Who says you're only young once?'
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