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Analysis of a Trailer: Picture This

The trailer begins with a long shot of a guy walking down a corridor and then cuts to a close up of a girl. The girls is wearing glasses so gives the idea of her being geeky and unpopular , she's looks fascinated by the guy and she sighs and is smiling. There is also a upbeat non-diegetic piece of music. She is then tripped up by a blonde girl, who yells 'granny panties', suggesting she's a bit of a bully, and the traditional bitchy girl. The film production company names then comes up on screen. A voice over then comes in over the top telling us about the main character, supporting the ideas we got from the first time we see out main character. Clips of the film continue whilst the narrator continues to tell us about the film. The music also changes in tempo to fit the clips. The narrator then tells us the film stars Ashley Tisdale from High School Musical. This is often used as usually the actors or the film will already have an audience that they can bring to the film. The film titles come up, saying Ashley Tisdale, then finally the film title 'Picture This'.

Analysis of Teaser Trailer: High School Musical 3

Starts: 25 seconds in

Breakdown of Teaser Trailer

Production Company name, logo – Disney
Heart beat – chanting
Establishing shots of a school – fade to black
Troy walking to his locker – mid shot from behind ‘BOLTON’ on his shirt, tells us who the character is
School bell ring
White flash
Over shoulder shot
Quick cut of several shots
Music continues of a series of shots from the film
Music slows down – Troy & Gabriella sing
Music picks back up
Cuts to titles – THE MUSICAL EXPERIENCE
Cuts back to clips of the film
Cuts to titles – OF A GENERATION
Clip of Sharpay – talking (show must go on)
Clips of the film
Cuts to titles – BECOMES A MOTION PICTURE EVENT
Clips of the film
Clip of Gabriella & Troy – talking (goodbye)
Cuts to titles – FROM WALT DISNEY PICTURES
Quick cuts of film clips
Titles – HIGH SCHOOL MUSICAL 3: SENIOR YEAR
Clip of Sharpay and Troy
Titles – Featuring 10 new songs
Graduation hats thrown into the air
ONLY IN CINEMAS

Trailers

17 Again
http://www.imdb.com/video/imdb/vi2523529241/
Wizards of Waverly: The Movie
http://www.youtube.com/watch?v=ARHwlJSoZxc&feature=related
High School musical 3: Senior Year
http://www.imdb.com/video/imdb/vi1960509721/

Picture This

http://www.imdb.com/video/screenplay/vi4041802009/