More Trailers

Storyboards

This is my first draft of my storyboards for the begining of my trailer. I've broken the scenes into 'clips' as a trailer ushally consists of clips from the final film.

Assessment Critera

I watched 3 film opening's of student film and looked at how they could be developed into trailers.
Blink Murder - I've assessed this opening as a Level 3 as I feel they haven't considered the framing of some of their shots.
Caught in the Web - I've assesed this opening as boardering on Level 3/4 as they have been very creative with their camera shots, and really considered mise-en-scene, encluding costume, location and props.
Double Edge - I think the opening would have just fallen into a Level 4, they have been really creative with some of the shot types and compesition of their shots. The second half is alot better than the first, the second half begins to reflect an independant film.

The films could be turned into trailers by:
Blink Murder - By cutting it when the titles come up, and loseing the narrative scene.
Caught in the Web - Cut the clip at 33 seconds and put some titles on.
Double Edge - Open the trailer with the video tape going into the VCR, and showing the hostage video.

Peer Assesment

Targets:

-Explain the task a bit more in my brief.

-Compare examples from existing trailers to my work more often.

-Audience research

Script

Clip 1 Script

Mollie and Nate are walking down the corridor holding hands. Mollie turns to Nate and hugs him.

Mollie: see you later

Nate walks into the classroom

Lily sighs

Lily: Mollie your so lucky.

Mollie smiles

Mollie: I know

Clip 2 Script

Mollie and Lily are sat in class. The teacher is handing out work.

Mollie: Yes!

Lily: What did you get?

Mollie: an A

Lily shakes her head

Lily: How do you do that?

Clip 3 Script

Mollie and Nate have an argument.
(Improvised argument, as music will be played over the top whilst the audio is muted)

Clip 4
(No lines to be said)

Clip 5
Mollie walks into school and see's MISSING posters with Nate's face on them. Mollie walks into class, and whispers to Lily.
Mollie: What's going on?
A police officer stands in front of the class.
Detective: Nate Tyler was reported missing last night. Any of you who know any thing need to come forward

Locations

The main locations for my film will be in school, either corridor or classroom scenes, in Mollie's bedroom and possibly some outside location shots.
These are some stills from Another Cinderella story showing the locations common to this genre.
-A mid shot in her bedroom.
-A mid shot in a classroom
-A 2 shot of the main character and her best friend in a corridor.
-A 2 shot of the main character and her love intrest in a corridor.

These are some shots of locations I hope to use for school scenes of my film.

A classroom scene

Corridor scenes

Props

One of the main props for my film will be a mobile phone, as it represents modern society. It shows have certain technical elements affect today today tasks. Mobile phones symbolise connection to others, a form of communication. In my film the phone is a key prop as it how Nate is deleted, it is significant to the story.

Costumes

I think how my characters look and are represented is very important for my trailer as much as everything else. It's important I follow codes and conventions of my genre and also think about audience theory as I want the audience to empathize with my lead female protagonist follows the uses and gratifications theory.
I've looked at the dress of some characters in some films of my genre including: Raise Your Voice, Hannah Montana The Movie and A Cinderella Story.


All these characters are dressed very casually, and look relaxed. The look consists of T-shirts, jeans and trainers. I think these makes the audience interact when the characters easier as they aren't these make believe types of girls, they are normal, most likely the audience who would be watching the film. The audience will decode the ideas I have encoded into my text to help build character and personality.

Reflective Writing

So far I have looked at exsisting medias in my genre. Looking at exsisting trailers has helped me usnderstand codes and conventions of my genre. Understanding these codes and conventions will help me produce a succsessful trailers that fits my genre. I have also learned what are common stereotypes of my genre, and similar themes. I've also looked at exsisting films posters and again looked at codes and conventions of these so I can produce a good film posters for my coursework.

Audience Theory

There are many audience theories which looks at how different medias can affect an audience.

Hypodermic Syringe Theory: The hypodermic syringe says the media injects ideas and beliefs into the audience which will influence their actions.

The Culmination Theory: The culmination theory suggest over a period of time we become used to it. So if violence is constantly shown on TV over time will become immune to it, and would not affect us.

Two Step Flow: As an audience we previceve medias differently to others, but from the discussions we have with others we will be influenced by those conversations.

Uses & Gratifications Theory: We choose what we watch and see to be gratified by it. There are 5 mains reasons:
1. Information
2. Entertainment
3. Personal Identity
4. Social
5. Escapism

Genre Research

My teen film touches on the idea of magical/un-explained theme. Many other films of this genre also follow this theme. Films such as Just My Luck, Freaky Friday and 17 Again.
In my film we see the character Mollie 'delete', her boyfriend Nate. In Just My Luck, the characters of Ashley and Jake share a kiss where their luck is swapped, Zac Efron's character Mike, in 17 Again transforms from a 37 year old man to a 17 year old teenager and in Freaky Friday the mother and daughter switch bodies.

Analysis of a Trailer: Picture This

The trailer begins with a long shot of a guy walking down a corridor and then cuts to a close up of a girl. The girls is wearing glasses so gives the idea of her being geeky and unpopular , she's looks fascinated by the guy and she sighs and is smiling. There is also a upbeat non-diegetic piece of music. She is then tripped up by a blonde girl, who yells 'granny panties', suggesting she's a bit of a bully, and the traditional bitchy girl. The film production company names then comes up on screen. A voice over then comes in over the top telling us about the main character, supporting the ideas we got from the first time we see out main character. Clips of the film continue whilst the narrator continues to tell us about the film. The music also changes in tempo to fit the clips. The narrator then tells us the film stars Ashley Tisdale from High School Musical. This is often used as usually the actors or the film will already have an audience that they can bring to the film. The film titles come up, saying Ashley Tisdale, then finally the film title 'Picture This'.

Characters

Character List

Main Characters

Mollie Fletcher (17) - Main protagonist. Blonde, pretty, not very popular.

Nate Tyler (17) - Tall dark handsome, popular.

Lilly Jones (17) - Mollie's best friend. Brunette, pretty, a bit clumsy, forgetful.

Other Characters & Parts

Nate's friend who he is talking to on IM.

2 Police officers (Detectives)

School studemts

Audience

http://www.bbfc.co.uk/downloads/pub/Guidelines/BBFC%20Classification%20Guidelines%202009.pdfpub/Guidelines/BBFC%20Classification%20Guidelines%202009.pdf

It is important to look at classifications of films to know what is in a film and who is the audience to view it. Films of a teen genre usually range of a British certificate rating of PG or 12/12a.

Below are the guildlines of a PG and 12/12a from the official BBFC website.





















It is important to consider this before scripting my trailer, and deciding what scenes to show for my trailer so it is suitable for the target audience.

Film Treatment

Mollie Fletcher is our protagonist of the film. Mollie and her boyfriend Nate Tyler are the school sweethearts, leaving the popular girls extremely jealous, especially when Nate is the school heartthrob too. Things start not going so well for Mollie and Nate, and after a heated argument things look like they are coming to an end. Mollie heads home upset, goes into a range and get's rid of everything that reminds her of Nate. She comes across her phone and scrolls down her contact list to the name "Nate", with a tap of a button she deletes his name and number from her phone.
The next day in school Mollie and her best friend Lilly Jones head to class and see posters plastered over the school saying 'Nate Tyler: MISSING', and in Mollie's class are the police. Mollie is upset by this after the last time she saw him they had argued. After being interviewed by the police Mollie sits and thinks and explains to Lilly how could Nate just go missing, he hadn't even left his house. Mollie and Lilly decide to find out what has happened to Nate. After some detective work they discover Nate was on webcam at the time to a friend when he just vanished. Mollie looks at the time Nate 'vanished' and realizes it was the time she's deleted his name from her phone. She explains this to Lilly.
Did Mollie really delete Nate?
Will they ever be able to find him again?

Common Stereo Types of a Teen Genre

Genre: Teen

Taditionally in a teen genre film there are two groups of friends, ushally in a schhol. One group is traditionaly the 'popular' group, who consist of the bitchy girls and the 'jocks' (popular boys). The other group is traditionaly the protagonist so 'the unpopular' group. Taditionally a group of people who don't follow the crowd and are seen as uncool, and reffered to as 'nerds' or 'geeks', they are ushally victims of bullying from the 'popular' group.

In the High School Musical triology, the lead character Troy Bolton is the popular kid in school, captin of the basketball team and the school heatthrob, this sterotypically is seen as antagonist but in HSM he is the protagonist. Troy is still hard working at school and also part of the drama club which is not stereotypical of a 'jock', his girlfriend is also the new girl at school and is seen as the geeky clever girl. This is a more traditional representation in this genre.

Analysis of Teaser Trailer: High School Musical 3

Starts: 25 seconds in

Breakdown of Teaser Trailer

Production Company name, logo – Disney
Heart beat – chanting
Establishing shots of a school – fade to black
Troy walking to his locker – mid shot from behind ‘BOLTON’ on his shirt, tells us who the character is
School bell ring
White flash
Over shoulder shot
Quick cut of several shots
Music continues of a series of shots from the film
Music slows down – Troy & Gabriella sing
Music picks back up
Cuts to titles – THE MUSICAL EXPERIENCE
Cuts back to clips of the film
Cuts to titles – OF A GENERATION
Clip of Sharpay – talking (show must go on)
Clips of the film
Cuts to titles – BECOMES A MOTION PICTURE EVENT
Clips of the film
Clip of Gabriella & Troy – talking (goodbye)
Cuts to titles – FROM WALT DISNEY PICTURES
Quick cuts of film clips
Titles – HIGH SCHOOL MUSICAL 3: SENIOR YEAR
Clip of Sharpay and Troy
Titles – Featuring 10 new songs
Graduation hats thrown into the air
ONLY IN CINEMAS

Analysis of Film Poster: A Cinderella Story

Like the 17 Again poster it uses negative space well creative focus on the subject of the poster, however the white colour background is more fairytale like than modern and professional. The poster is still professional, but the soft blues of the text give the fairytale softness. This is supported by the big white dress Hilary Duff is wearing, like a princess. The film title also supports this. She is also wearing pink converse suggesting she could be a tomboy, but because they are pink she is still girly. She is on Chad Micheal Murray's back suggesting their close, and a possible romantic connection. The poster also displays a quote from a film reviewer. The quote is possotive so it attracts audiences, to make them what to go see it.

Analysis of Film Poster: 17 Again

The poster has lots of negative space around the image so your eye is automatically drawn to the main image. The white colour give a professional simple look, with the simple black and red texts. The main image is Zac Efron who is the USP. Efron is dressed in casual clothing completed with a pair a sunglasses representing him as cool. Around his ankles is a pair of trousers and a shirt which looks as if they have fallen of him. He also has a tie around his neck. This gives a sense of a tranformation from where the clothing is on his body like it was a suit which has come of reveling a iner-person (17). This is also supported by the title of the film, and the tag line for the film 'Who says you're only young once?'

Analysis of Film Poster: Conventions

Common Conventions:
Film title
Actors
Production information
Release date
Slogan
1 main image

Company Name

Distribution Company Name:
Breakout Distribution

Trailers

17 Again
http://www.imdb.com/video/imdb/vi2523529241/
Wizards of Waverly: The Movie
http://www.youtube.com/watch?v=ARHwlJSoZxc&feature=related
High School musical 3: Senior Year
http://www.imdb.com/video/imdb/vi1960509721/

Picture This

http://www.imdb.com/video/screenplay/vi4041802009/

Film Posters

Here are some existing film posters. These posters fit the genre of Teen/Tween films, a genre I am going to look at.

Film Websites

High School Musical 3
http://www2.disney.co.uk/DisneyMovies/high-school-musical-3movie/

Hannah Montana: The Movie
http://disney.go.com/disneypictures/hannahmontanamovie/#/home

17 Again
http://17againmovie.com/

BREIF

To make a promotion package for a new film including;
Teaser Trailer
Film Poster
Home page of a website for the film