Audience Theory

There are many audience theories which looks at how different medias can affect an audience.

Hypodermic Syringe Theory: The hypodermic syringe says the media injects ideas and beliefs into the audience which will influence their actions.

The Culmination Theory: The culmination theory suggest over a period of time we become used to it. So if violence is constantly shown on TV over time will become immune to it, and would not affect us.

Two Step Flow: As an audience we previceve medias differently to others, but from the discussions we have with others we will be influenced by those conversations.

Uses & Gratifications Theory: We choose what we watch and see to be gratified by it. There are 5 mains reasons:
1. Information
2. Entertainment
3. Personal Identity
4. Social
5. Escapism